Reliability, efficiency and team spirit, these are the values of the new campaign Buzzatti Dry Bulk Logistics in collaboration with the Italian National Cycling Team.
World champions, Olympians, Azzurri. They are Filippo Ganna, Elisa Balsamo, Jonathan Milan, Michele Scartezzini and Francesco Lamon, the faces of the “Driven by performance” campaign by Buzzatti Dry Bulk Logistics.
Driven by Performance
The video, entirely filmed inside the logistics centre of San Quirino, shows the Italian athletes getting out of a container and speeding along the lanes of the structure with wide panoramic views to convey the key points of Buzzati’s operations. Efficiency, speed, team spirit: these are the values shared by the company and the Italian national team. The campaign claim is direct and emotional. It speaks of the philosophy that guides the work of athletes and professionals: high performance for maximum results.
Buzzatti Dry Bulk Logistics and the deep bond with sport
“Cycling has always been a great passion of ours,” commented Mario Buzzatti CEO of Buzzatti Dry Bulk Logistics. “We share with this sport many values that allow us to give our best in work and in life. Constancy, determination and the desire to always raise the bar of expectations are undoubtedly some of the cornerstones that unite us with the Azzurri and their international successes. Ours is a family business, born in Italy but which has made its way across Europe. We are proud of our roots, which is why it is an honour to support athletes who are pursuing their dreams, just as we do on a daily basis.”
Buzzatti Dry Bulk Logistics alongside the National Team
The “Driven by Performance” campaign confirms the fruitful partnership with the Italian Cycling Federation, celebrating at the same time the end of an unforgettable season and the beginning of new exciting challenges.
”Buzzatti Dry Bulk Logistics’ campaign is an initiative that demonstrates the communication opportunities that can be created through important partnerships in sport and in particular in cycling. We are pleased that an important company like Buzzatti Dry Bulk Logistics has decided to go beyond brand awareness by creating a campaign in which shared values are an integral part of the communication,” said Cordiano Dagnoni, President of the Italian Cycling Federation.
